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Business Smarts WEBINAR - 8 Steps for Turning Your Service into A Product



Tue, Apr 20th, 2021


9:00 am to 10:00 am


Service companies have been among the worst hit by this pandemic. Consumers and businesses have drastically cut their expenditures on services to conserve cash and avoid human contact.

However, we're still buying products that meet an immediate need:

Instead of buying open-ended consulting services, we're buying specific online training products (contributing to the rise of Zoom shares, which have doubled since January)
Instead of hiring personal training services, we're buying products that allow us to stay fit at home (in March, people bought 236% more home gym equipment from Amazon than they did during the same period last year)
Instead of enjoying a fantastic dining experience, we're buying alcohol to take the edge off (the sale of spirits, like Vodka, are up 75% from the same period last year)
To capitalize on this flight to purchase products that meet an immediate need, service providers need to "productize their service," Sign up, and you will:

Discover 3 reasons service companies are getting hit hard now
Learn the surprising secret Harvard Professor Theodore Levitt taught his students about why we buy
See how 9 service businesses transformed themselves into product companies
Get the 8-step formula for productizing your service

ONLINE, Kelowna



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